Hit the ball first in a fairway bunker
In a fairway bunker the goal is to hit the ball first so it travels the maximum distance the club allows, gets onto the green, and stops. This is the opposite of a greenside bunker, where you hit the sand first to propel the ball out softly.
Channel: SagutoGolf
Watch official source at 0:36Why this context matters
Contrasted with greenside bunker technique.