Hit down on fairway woods for center-face contact
The speaker says that hitting down on a fairway wood is actually beneficial: it moves your contact and strike into the middle of the face and improves speed, launch, spin, and ultimately distance. The speaker notes that when players see more loft on the club, they tend to swing with more confidence and hit down more on it.
Channel: Club Champion
Watch official source at 5:31Why this context matters
Said during a Titleist GTS fairway-wood product walkthrough.