Set up the basic chip like a putt with loft
Build the basic chip from a putting-style setup. Play the ball just ahead of center with a stance about a club-width apart, stand close with the club vertical so the heel is off the ground and the shaft leaning slightly forward, keep your shoulders very level (too much trail shoulder down creates fats and thins), grip with the lead hand below the trail hand, and favor your front foot slightly with your weight.
Channel: Danny Maude
Watch official source at 1:35Why this context matters
Framed as the foundational 'putting with loft' setup he takes struggling students through.